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Expert predicts rising graph for Indian media

By Mahendra Ved, CJA Vice-President

New Delhi: In contrast to the West, the Indian newspaper industry will grow strongly for another decade and a half due to mounting literacy, international media watcher Robin Jeffrey has said.

“My prediction is that newspapers will continue to grow for at least another 10 years and television will consolidate – painfully,” Jeffrey said in his Rajendra Mathur memorial lecture dedicated to one of the doyens of Hindi language journalism.

“I think print in India has 10 to 15 years to go before it hits the sorts of downturn that is changing the print landscapes in the US and elsewhere,” said Jeffrey, author of  ’India’s Newspaper Revolution’ book who was the first to study the post-capitalist expansion of the newspaper industry in India.

Mahendra VedHe was speaking on ‘Media Meditation: History, Prospects and Challenges for India,’ organised by the Editors Guild of India.

Pointing to the 30 percent illiterates, Jeffrey said, “more than 300 million people are still to be equipped with the ability to read a newspaper”.

Re-use value of the old newspaper is another factor that Jeffrey thinks would not shrink the newspaper industry in the country unlike in the West where many media establishments have shut down.


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